Leading experts have been imparting their knowledge to our members and partners in the last couple of months. Dr Chloë Williamson of the University of Edinburgh’s Physical Activity and Health Research Centre lead an immersive workshop on the messaging of physical activity. Members in the day were equipped with resources and working examples of how to shape messages for best impact. This was an opportunity to deep dive into the topic and enabled attendees to work up their real life examples using an expertly designed process. We look forward to more of this topic from Dr Williamson at our conference later on in the year.